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Can you sell your distribution business?

There continues to be plenty of M&A interest in distributors. But the sales process can bring specific challenges.

September 2, 2025
Distribution businesses

If you run a profitable distribution business, with solid supplier and customer relationships, you have a good chance of attracting interest from buyers.

Strategic acquirors are drawn to distribution businesses for a variety of reasons, including owning more of the value chain, securing their own supply chain, growing into new niches or industry verticals, or expanding their geographical footprint. Depending on the nature of your business, you may also get interest from Private Equity firms, who are particularly keen on businesses that supply critical products or components that must be replaced on a predictable schedule.

At Rockworth, we have worked on numerous transactions with distributors in a range of end markets, including electronics, industrial chemicals, and laboratory supplies.

There are various issues that can crop up during the sale of this kind of business.

Preparing carefully before you begin a sale process, and having expert guidance as you negotiate the deal, can help to overcome these challenges and maximise the value of your sale proceeds.

Some common issues include:

Stock management and the working capital adjustment

Discussions with a buyer about the levels of stock and working capital in your distribution business have the potential to make a big difference to the money in your pocket at the end of the process. As such, it is important to handle these negotiations carefully.

The ‘working capital adjustment’ is a technical area of M&A transactions. It is designed to adjust the purchase price to make sure the business has a ‘normal’ level of working capital for day-to-day operations.

However, reaching agreement on what is ‘normal’ can take time. As a minimum, the buyer will need to understand how quickly your stock turns over, your stock obsolescence policies, payment terms and cash flow cycle, and how accurately you can forecast near-term demand.

There have been additional challenges in this area in recent years, because many distribution businesses have been holding excess stock due to various macro-economic and geopolitical disruptions to the supply chain. A business that is now bringing its stock levels back to a lower level, will need to demonstrate that the corrected level is the true ‘normal’.

Customer concentration

Acquirors will want to know how many customers you have, and confirm that your revenue is not too concentrated with a small proportion of them.

As a general rule of thumb, if you derive more than 10% of revenue from a single customer, or more than 25% from your top five customers, then customer concentration could affect the value of the business. That said, rules of thumb should always be taken with a pinch of salt. Buyers will have different attitudes to concentration risk, depending on factors including the nature of their own customer base and the extent to which your customers could source products from alternative suppliers.

Supply chain resilience

You can also expect close scrutiny of your supplier relationships and contracts. Buyers need to have confidence that your supply chain is diverse and resilient enough to ensure you can continue to meet the demands of your customer base.

Common questions from buyers will focus on issues such as exclusivity arrangements, minimum purchase commitments, change-of-control contract provisions, geographic concentration of suppliers, and any single-source arrangements for important product lines.

Technology infrastructure

The technology you use to operate your business can make a difference both to the value of your business and the efficiency of the sale process.

Acquirors will be considering how to integrate your business into theirs. If your technology stack is built around a widely known and respected ERP system, buyers will be able to quickly gain confidence in the integration. Robust systems will also help you respond to due diligence data requests more easily, helping to reduce the time taken to reach a successful completion.

By contrast, businesses running legacy systems, self-developed databases, or bespoke software will have an additional obstacle to overcome on the path to exit. It won’t be insurmountable, but it could slow down the process.


At Rockworth, we specialise in helping distribution businesses navigate these complexities. If you are thinking of selling your distribution business, either soon or in the future, we would be delighted to talk through the issues above in the context of your business. We are always happy to share insights about who the likely buyers for your business will be, and the factors that will drive a successful outcome for you. 

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What our clients say

  • QuestGates is a complex business and we had very set ideas of what we wanted to achieve. Rockworth were patient and supportive throughout and were always available to support and help, challenging where need be but always looking for solutions not problems. We could not have achieved the investment that we wanted without their advice.
    Chris Hall
    CEO, QuestGates
  • Thank you all for your excellent and urgent support in finalising our deal.  I appreciate that it was all rather late in the process - but you never flinched once. Your ability to get up to speed so quickly and provide great intervention and solid guidance is a credit to your professionalism. I was particularly impressed with your patience in providing expert help at a time when our stress levels were running high.
    Stewart Hollington
    Director, Analytical Services International
  • Time and time again as we went through the process, I was relieved that we had Rockworth at our side. They have excellent contacts and were able to unearth a wide range of suitors for the business.
    Neil Cameron
    Co-founder, CHL Software
  • The relationship we have built with Rockworth over the last five years helped to lay the foundations of a smooth and successful transaction. Selling a company I have built up over the last 20 years comes with some mixed emotions. It has been quite a journey. But I am delighted with the outcome that Rockworth helped to achieve, and I am looking forward to seeing the business continue to thrive under new ownership.
    Dr Donald Gibb
    Founder, The Birth Company
  • Thank you for your hard work and trustworthy advice on this deal - your focus and patience have been incredible. I've been hugely impressed at all stages on how you've guided me through this process, and how you've kept cool heads when it must have been very challenging to do so. Extremely happy to recommend Rockworth.
    Andy Crysell
    Founder & CEO, Crowd DNA
  • Thank you everyone at Rockworth for your guidance, advice and pragmatism during what has been a very quick turnaround. It has been a pleasure.
    Andy Whittard
    Managing Director, Cherwell Laboratories Limited
  • Rockworth provided the support, experience and the technical knowledge that we needed to secure a successful sale.  Lawrence and his colleagues are all high calibre individuals, and I would certainly recommend them.
    Alice Watson
    Founder, Porge Research
  • During the whole process the team at Rockworth was always available to answer questions, no matter how banal, and held our hand throughout. I can honestly say that without the Rockworth calm hand on the tiller I am not sure we would have got through it in such an easy manner.  
    David Bilton
    Director, CadCam Technologies Limited
  • We chose to work with Rockworth on the basis of their approach, networks and reputation. Lawrence and his team provided excellent support throughout the entire sale process and enabled the company to achieve an outstanding result. Whilst there was a great deal of complexity at times, it was managed with great care and my colleagues and I enjoyed working together with the Rockworth team throughout. I would have no hesitation in using Rockworth for future transactions and would recommend them very highly to others.
    Martin Lucas
    MD, Kittiwake Developments Ltd
  • I would like to thank you and the team for the major contribution you made to the sale of Cromptons Healthcare. It turned out to be a very complicated deal and I have to say I was staggered by the commitment and effort that was required from us all. I was impressed by both the professionalism and the support that Rockworth provided, which proved to be absolutely essential to me. I had not fully appreciated beforehand just how necessary that support would be.
    Martin Calhoun
    Owner, Cromptons Healthcare Ltd
  • Lawrence, many thanks to you and the members of the Rockworth team for achieving such a great result. It is the best possible outcome we could have achieved, both for ourselves as shareholders, and for our staff, ensuring not just the continuation of the company but positioning it for further growth. We were very pleasantly surprised at the range of potential acquirers that you introduced us to - we had no idea initially of the types of acquirer that you would manage to find from outside our direct industry.
    David Black
    Managing Director, Young Black IS Ltd
  • Rockworth was the ideal guide and partner in our search for a buyer for our company. Their process, insight and people skills were the perfect antidote for our inexperience and were a major factor in achieving the smooth path to our desired outcome. From the start their approach suited our needs as a privately owned company with limited resources to run the business and undertake a transaction. They were invaluable in helping us understand what was needed and what we might reasonably expect. I cannot recommend them highly enough.
    Tim Champion
    Managing Director, H.Squared Electronics Limited
  • From initial preparatory work and advice through the deal process and to final completion, we found your work to be invaluable. I was particularly impressed with the careful and thorough management of the due diligence process: the consistency and detail-oriented manner in which this work was carried out was much appreciated and ensured that the deal completed smoothly, even accounting for the different languages and countries involved.
    Fabio Antoniazzi
    Founder, La Credenza Ltd
  • As a family-owned business, it was extremely important to us that we had an advisor who took care and paid attention to the detail of our business. Lawrence and his team demonstrated real commitment to the deal, both in researching appropriate potential acquirers and following this through in a diligent and extremely supportive manner. I know that without Lawrence and his team we wouldn’t have achieved the successful outcome that we did.
    Rachel Bush
    Owner, Bush & Company Rehabilitation Ltd

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