STRAT7 Group acquires Crowd DNA, with Rockworth as lead advisor
Specialist cultural insights consultancy joins the international marketing & analytics group, part of Horizon.
Rockworth is delighted to announce the acquisition of Crowd DNA by STRAT7. We acted as advisor to the shareholders of Crowd DNA throughout the sale process.
Rockworth advised the shareholders of Crowd DNA throughout the sale process.
STRAT7 is a marketing and analytics consultancy, specialising in customer-centric business transformation. As business advisors, data scientists, market researchers and platform developers, they work with some of the world’s biggest brands to build new revenue streams, attract profitable customers and increase customer value.
Crowd DNA gives clients a commercial advantage by helping them understand people, culture and trends across the world. The company has worked with many of the largest, forward-thinking global companies, including IKEA, Pernod Ricard, Twitter and Deliveroo. The company launched in London in 2008 and has since grown its footprint to Amsterdam, New York, Singapore and Sydney.
The acquisition of Crowd DNA further strengthens STRAT7’s ability to accelerate growth and transformation for global brands.
Barrie Brien, Chief Executive of STRAT7, comments, “I’m very excited and proud to welcome Crowd DNA into our group. Both our companies have a mission to create rapid customer-centric growth for our clients by turning customer and market data into real-world knowledge, and knowledge into a competitive advantage. The complimentary fit of our culture, services, capabilities and our client lists deepens our ability to deliver just that.”
Andy Crysell, Founder and CEO of Crowd DNA, said, “We’re delighted to be joining the STRAT7 group, and to be starting a bold new phase in our journey.
“Rockworth were fantastic partners to Crowd DNA across all stages of our journey. Their advice was always trustworthy, they negotiated for us credibly and they handled the complexities of the deal (not least the impact of Covid-19 midway through) calmly and accurately, with first-rate attention to detail.
“Moreover, Rockworth built up an impressive understanding of how our business works, and the value it offered to the buyer. We entered in this process with limited previous experience of what a sale process would involve. We’re very grateful for how Rockworth guided us calmly along this path and we recommend them highly.”
