Our experience as Marketing Services corporate finance and strategic growth advisors includes working with companies in:
events and experiential marketing
Drivers of M&A in Marketing Services
The larger marketing and communication networks and agencies rely on M&A to accelerate their growth and bring the latest thinking to their more established operations.
In turn, entrepreneurial owners very often seek the umbrella of a larger organisation to enable geographic expansion and the bundling of capabilities to better serve clients, potentially also allowing a return to the work they are passionate about and providing assistance with the business of running a company.
More recently we have seen a significant shift towards acquisitions being dominated by private equity and professional services firms.
If there is a common thread amongst the hundreds of prospective acquirers we talk to, it is the desire to acquire businesses that can help build a genuine dialogue with customers and therefore create strength and longevity in their relationships.
As a result we are seeing a particular appetite in areas that create original content, like PR, and all varieties of data processing and creation capabilities.