Rockworth Management Partners Limited

Our experience in Marketing Services sectors

Our experience as Marketing Services corporate finance and strategic growth advisors includes working with companies in: 

  • brand design

  • digital marketing

  • events and experiential marketing

  • market research

  • public relations

  • retail design

Drivers of M&A in Marketing Services 

The larger marketing and communication networks and agencies rely on M&A to accelerate their growth and bring the latest thinking to their more established operations. 

In turn, entrepreneurial owners very often seek the umbrella of a larger organisation to enable geographic expansion and the bundling of capabilities to better serve clients, potentially also allowing a return to the work they are passionate about and providing assistance with the business of running a company. 

More recently we have seen a significant shift towards acquisitions being dominated by private equity and professional services firms.

Acquiror Insights

If there is a common thread amongst the hundreds of prospective acquirers we talk to, it is the desire to acquire businesses that can help build a genuine dialogue with customers and therefore create strength and longevity in their relationships. 

As a result we are seeing a particular appetite in areas that create original content, like PR, and all varieties of data processing and creation capabilities.