A Market Mapping exercise can have various outcomes and result from different questions – at its core it will always involve our research team putting together a thoughtful, objective piece of work that contextualises your business and provides real future options based upon factual evidence.
The work is undertaken on a bespoke basis and usually incorporates the following:
- Strategic Market Analysis – investigating value chains and industry maps, isolating the different players in your market space and building an understanding of what those companies are doing.
- Investigation into relevant transactions in your sector – why deals are done, how acquisitions have been integrated into the acquirer’s group, and how the consideration has been structured and valued.
- Building a list of potential targets, both acquirers and vendors, that may be of interest to approach in the future.