Marketing Services
advertising, design, digital media, direct marketing, market research, media planning and buying, public relations, and sales promotion
Marketing services businesses tend to be heavily reliant on the creativity of their people. Asset-light and fast-growth, the larger networks and agencies rely on m&a to accelerate their growth and bring the latest thinking to their more established operations. In turn entrepreneurial owners very often seek the umbrella of a larger organisation to enable a return to the work they are passionate about and provide assistance with the business of running a company.
Communications are about more than a one-way conversation these days
As the economy moves towards growth again, advertising budgets remain fragile and the market fragmented. If there is a common thread amongst prospective acquirers with whom we are in dialogue, it is the desire that they see in their clients for a genuine dialogue with customers. As a result we are seeing an appetite for both Public Relations and ‘Digital’ capabilities. Digital is clearly high on everyone’s agenda and for larger organisations without this capability it is seen as a must-have. The question is how long digital knowledge and understanding will be seen as a compartmentalised area before it is simply taken for granted within the mix as a whole.
Our experience ranges from brand design to market research and PR. For a flavour of our current work can be found in our Rockworth Newsletter for the Marketing Services sector.
Sector News
- GyroHSR parts company with Richard Glasson
- Chime boosted by new business
- Flying Brands Ltd : Completion of Acquisition of
- WPP PLC : Acquisition
- WPP PLC : Acquisition
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