Marketing Services Corporate Finance
advertising, design, digital media, direct marketing, market research, media planning and buying, public relations, and sales promotionCommunications are about more than a one-way conversation
Marketing services corporate finance centres on clients’ reliance on the creativity of their people. Transactions are therefore often structured in such a way to ensure key individuals remain loyal. Asset-light and fast-growth, the larger networks and agencies rely on M&A to accelerate their growth and bring the latest thinking to their more established operations. In turn entrepreneurial owners very often seek the umbrella of a larger organisation to enable a return to the work they are passionate about and provide assistance with the business of running a company.
As the economy moves towards growth again, advertising budgets remain fragile and the market fragmented. If there is a common thread amongst the hundreds of prospective acquirers we talk to, it is the desire that they see in their clients for a genuine dialogue with customers. As a result we are seeing aparticular appetite in areas such as Public Relations and ‘Digital’ capabilities. Digital is clearly high on everyone’s agenda and for larger organisations without this capability it is seen as a must-have. The question is how long digital knowledge and understanding will be seen as a compartmentalised area before it is simply taken for granted within the mix as a whole.
Marketing Services Corporate Finance News
Our experience as marketing services corporate finance advisors includes working with companies in brand design, market research, PR, digital marketing, events/experiential and retail design.